The Truths Young Homebuyers Need To Hear

The Truths Young Homebuyers Need To Hear | Simplifying The MarketFor many young or first-time homebuyers, purchasing a home can feel intimidating. A recent survey shows some homebuyers ages 25 to 40 may be unsure about the homebuying process and what they can afford. It found: “1 in 4 underestimated their buying potential by $150k or more” “1 in 4 underestimated the increase in value […]

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Owning a Home Has Distinct Financial Benefits Over Renting [INFOGRAPHIC]

Some Highlights

When you rent, you build your landlord’s wealth, your monthly payment depends on ever-rising rents, and you don’t benefit from home price appreciation.
On the other hand, when you own your home, you build your own wealth, your monthl…

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Housing Wealth: The Missing Piece of the Affordability Equation

Housing Wealth: The Missing Piece of the Affordability Equation | Simplifying The MarketThe real estate market is soaring today. Residential home values are rising, and that’s a big win for homeowners. In 2020, there was a double-digit increase in home values – a trend that’s expected to head toward similar levels this year. However, skyrocketing prices are causing some to start questioning affordability in the current housing […]

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Top Reasons To Own Your Home [INFOGRAPHIC]

Some Highlights

June is National Homeownership Month, and it’s a great time to consider the benefits of owning your own home.
If you’re thinking of buying a home, it might just help you find the stability, community, and comfort you’ve been searchin…

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6 Reasons to Celebrate National Homeownership Month

6 Reasons to Celebrate National Homeownership Month | Simplifying The MarketOur homes are so much more than the houses we live in. For many, they’ve also become our workplaces, schools for our children, and safe harbors in which we’ve weathered the toughest moments of a global pandemic. Today, 65.6% of Americans call their homes their own, a rate that has risen to its highest point […]

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How Misunderstandings about Affordability Could Cost You

How Misunderstandings about Affordability Could Cost You | Simplifying The MarketThere’s a lot of discussion about affordability as home prices continue to appreciate rapidly. Even though the most recent index on affordability from the National Association of Realtors (NAR) shows homes are more affordable today than the historical average, some still have concerns about whether or not it’s truly affordable to buy a home right […]

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Buying a Home Is Still Affordable

Buying a Home Is Still Affordable | Simplifying The MarketThe last year has put emphasis on the importance of one’s home. As a result, some renters are making the jump into homeownership while some homeowners are re-evaluating their current house and considering a move to one that better fits their current lifestyle. Understanding how housing affordability works and the main market factors that impact […]

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Americans Find the Nonfinancial Benefits of Homeownership Most Valuable

Americans Find the Nonfinancial Benefits of Homeownership Most Valuable | Simplifying The MarketHomeownership is a foundational part of the American Dream. As we look back on more than a year of sheltering in our homes, having a place of our own is more important than ever. While financial benefits are always a key aspect of homeownership, today, homeowners rank the nonfinancial and personal benefits with even higher […]

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Home Is Where the Heart Is [INFOGRAPHIC]

Some Highlights

There’s no doubt about it: homeowners love their homes, and that feeling has become even more important over the past year.
The vast majority of homeowners say they’re emotionally attached to their home and that it has kept them safe…

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93% of Americans Believe a Home Is a Better Investment Than Stocks

93% of Americans Believe a Home Is a Better Investment Than Stocks | Simplifying The MarketA recent Survey of Consumer Finances study released by the Federal Reserve reveals the net worth of homeowners is forty times greater than that of renters. If you’re wondering if homeownership is a good investment, the study clearly answers that question, and the answer is yes. Do Americans believe a home is a better investment […]

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